Ms. Villafranca is a Senior Vice President of Land Bank of the Philippines designated as Group Head of North NCR Branches. She brings with her 30 years of branch banking experience having handled various positions in marketing, operations and support functions. She rose from the ranks starting as a branch officer development trainee in 1992, and assumed position as Contractual Cashier before becoming an Officer in various bank units such as Customer Development Office, Market Research and Product Development Department, Consumer Banking and Branch Operations Support Department.
She served as Branch Manager of various branches, and supervised field units as Regional Head for Area IV B, and Group Head for Southeast Luzon Branches. She graduated with a degree in AB Philosophy from the University of Santo Tomas and earned her master’s degree in Development Management from the Asian Institute of Management. .